Every business should pay attention to the impact their social presence has on their brand. Posts on social platforms can have a strong impact on how customers perceive your product or service, and can even directly affect your company’s credibility. With our social media consulting service, we can advise on all aspects of your campaign. Whether you need help deciding which networks to target or want us to develop a long-term social strategy for your brand, our social consultants are ready to bring a new perspective to your project.
It’s essential to keep your brand in front of you, increasing the number of people following your business and seeing your product online, increasing conversations and referral rates to your business. Our expert in-house consultants engage with your target audience with innovative technology and insights to maximize the audience of your content by growing your subscriber base. Competitor targeting is an effective way to drive relevant traffic to your social media channels and a business’ website. Customers who engage with competitors’ social media channels are already interested in your product or service. Demographic and location targeting can be accomplished through organic Social Media Management and can be very powerful when paired with a Paid Targeting Strategy. We can target social media users by age, gender, location, and even job title across various social media channels. Customizing your content for these diverse demographics will increase conversions and boost ROI on your ad spend.
Our social media team works with you to find the true brand voice that resonates with your target audience. With extensive experience producing results on each platform, your social strategist determines how to position your brand for maximum social reach. We ensure that your online voice is always on-brand while keeping up with the unique style and tone of each platform.
We stay on top of updates and trends so we can adapt your strategy to keep up with your audience’s expectations. Our social media team is proactive in testing new approaches and tweaking content to keep your audience engaged. Don’t let the rapid changes in social media leave you in the dust.
Neirt social media consultants make your social media presence relevant, engaging, and results-driven. We consult with you to fully understand your goals and objectives, then develop a strategy to improve them. This includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be, and develop personalized solutions. We track, measure, and report on the metrics that shape your social strategy. Neirt offers the solutions your brand needs to grow its online presence.
There is no doubt that social media has become one of the digital marketing mediums, but many businesses find that it simplifies resources and does not yield measurable gains. Digital marketing is all about measurability, you can evaluate what is working and adjust your strategy and activity to improve your performance and achieve real results
At the beginning of any strategy, we analyze existing marketing channels, customer competitors, and target audience. We look at company assets and personnel, and we include this in our planning to best utilize the existing infrastructure when developing the strategy to ensure maximum optimization within the organization. We create a strategy for our clients that focuses on select social channels, training when necessary, content planning and execution, as well as analytics and ROI delivery. Our social media marketing services help entrepreneurs and businesses engage their audiences on Twitter, Facebook, Youtube, Instagram, and other platforms. Social media experts understand your website, app, promotion, media, SEO and online advertising – all of which contribute to the never-ending two-way conversation between you and your customers.
When choosing the social media channel you want to advertise on,
- The audiences your advertisement will be targeted to
- The geographic area required to deliver your advertisement
- The time schedule showing when the advertisements will be published
- The budget to be spent
- What your advertising purpose and strategy are
- You should determine a good plan, use quality visuals, establish a strong and understandable communication language and interact.
Stages of Advertising on Social Media:
With the information received from you, the content and marketing productions of the products or services you want to highlight are clarified and social media campaigns are created.
When it is determined which social media channel you will share and what kind of access will be achieved thanks to the campaigns you create, the campaign process is started and interaction reports are determined.
Thanks to these interaction reports, the campaign and the implemented strategy are measured and evaluated, and the paths to be followed in the continuity of the campaign are selected in a healthier way and social media management is provided.
Since the purpose of advertisements given on social media is to reach very large audiences, the promotion of products and services can be done more easily, faster and to a wider audience, and the products can find more buyers.
Frequently Asked Questions
Social media management is a set of strategic and operational activities used to manage and develop the digital presence of organizations or individuals. This includes content production, sharing, interaction with users, analysis and keeping accounts up to date on specific platforms.
Social media service providers help their clients effectively manage their digital assets. This includes a range of services such as identifying target audiences, creating content strategies, content production and distribution, developing follower growth strategies, managing advertising campaigns and measuring performance.
The cost of social media services depends on many factors, including the scope of the service, the number of platforms, follower goals, the complexity of the campaigns, and the specifics of the company. Basic services can start at a few hundred dollars per month and go up to higher levels.
Social media service providers typically cater to popular platforms, including social media giants like Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc. However, some companies may also address lesser-known or niche platforms by offering specialized services.
The effectiveness of social media campaigns is tracked through a variety of metrics. These metrics include follower growth, content engagement, website traffic growth, conversion rates, campaign cost effectiveness, and ROI (Return on Investment). Analytics tools are used to collect and interpret this data.
Providing social media security involves protecting accounts from malicious attacks. Precautions are taken such as password management, two-factor authentication, regular account updates, and session security. In addition, plans are prepared against security breaches.
Content strategy is created based on the needs and interests of the target audience. This can include text-based posts, visual content, infographics, videos, live streams, and stories. Content should reflect the brand’s identity and message.
Social media advertising involves processes such as determining the target audience, budget management, ad design, tracking targeted results, and optimizing campaigns. Data analysis and A/B tests are used to improve the performance of ad campaigns.
Social media services generally include consulting, strategy creation, content production, sharing management, follower interaction increase, advertising campaign management and regular reporting processes. These processes are personalized in accordance with the client's goals and marketing strategies.
When choosing a social media service provider, there are several factors to consider. These include experience, credentials, scope of services, pricing, customer support level, and your company’s specific needs. Additionally, choosing a company that understands your industry and goals is key to a successful partnership.
